Calculation
Formula
The builder uses your core package valuation as the recommended Club Partner price.
Community Partner is 60% of that value. Principal Partner is 140%. Adjust the final packages to match real rights and demand.
Free calculator for football commercial teams and grassroots clubs
Enter your club, package value and included rights. Get three clearly priced sponsorship options and a proposal you can copy or print.
Calculation
The builder uses your core package valuation as the recommended Club Partner price.
Community Partner is 60% of that value. Principal Partner is 140%. Adjust the final packages to match real rights and demand.
Example
A club values its core package at £12,000.
The builder suggests £7,200 Community Partner, £12,000 Club Partner and £16,800 Principal Partner.
Limits
Common questions
State the audience, rights, activation opportunities, hospitality, content, term, price and what reporting the sponsor will receive.
Usually yes. Three clear options help a sponsor compare scope and price without creating too many choices.
Use the value of the included rights, scarcity, category exclusivity and activation support. The 140% tier is a starting point, not a market rule.
Sources
These sources support the calculation and definitions used on this page:
Last reviewed: 20 August 2026